Welcome
Banyan Communications Group is a marketing communications and training company specializing in small business, health care and non-profit marketing communications. We work with organizations to improve their brand image, community visibility, customer service delivery, and sales. We offer traditional marketing services as well as strategic plan consulting. We also share our expertise by public speaking at business seminars, conferences, and community organizations of all sizes.
Our approach to marketing in unique. While we engage in traditional marketing tactics, we also embrace grassroots efforts. We are not above doing whatever it takes to get the job done for our clients. While most marketers base their strategies on traditional demographic data such as targeting customers based on gender, race, age or zip code, we prefer to look for the additional "edge" or "niche". In many situations this has led us to an additional focus -- Life Stage Marketing. Four generations of consumers are presently in the marketplace -- the Matures, Baby Boomers, Generation X and Generation Y. All have different views of the world and different buying habits; however, they often share similar life stages. These life stages transcend traditional demographics. By focusing on life stage opportunities, businesses and other organizations can open new opportunities for sales and increased revenue.
How you and your staff interact with all four generations is what makes or breaks the final sale. So, in addition to helping you build your marketing strategy, we can help you train your employees to better understand each generation and their service expectations. This training also is helpful in improving internal communication between employees and staff of all ages.
Our approach to marketing in unique. While we engage in traditional marketing tactics, we also embrace grassroots efforts. We are not above doing whatever it takes to get the job done for our clients. While most marketers base their strategies on traditional demographic data such as targeting customers based on gender, race, age or zip code, we prefer to look for the additional "edge" or "niche". In many situations this has led us to an additional focus -- Life Stage Marketing. Four generations of consumers are presently in the marketplace -- the Matures, Baby Boomers, Generation X and Generation Y. All have different views of the world and different buying habits; however, they often share similar life stages. These life stages transcend traditional demographics. By focusing on life stage opportunities, businesses and other organizations can open new opportunities for sales and increased revenue.
How you and your staff interact with all four generations is what makes or breaks the final sale. So, in addition to helping you build your marketing strategy, we can help you train your employees to better understand each generation and their service expectations. This training also is helpful in improving internal communication between employees and staff of all ages.
About UsHealth Care Marketing Firm
A Note About Our Name. . .
It Reflects Our Philosophy
Like a banyan tree, our company has many branches and is consistently growing and changing to meet client needs. We are rooted by more than 50 years of combined staff experience in marketing and communications. Our team has the depth of experience necessary to help you take your organization to new heights. We work collaboratively with our clients to provide leaders with the tools and techniques necessary to improve generational communication among your employees and managers; educate your staff on how to interact with customers from different generations; or develop a marketing plan that includes life stages to increase sales, we have the experience and training to help you acheive meaningful outcomes. Banyan is designed to help you achieve new heights!
Marketing to Life Stages
By understandng the fluidity of life stages, businesses can increase their success of customizing programs and services to buyers entering a new stage of their lives. A focus on life stages provides a fresh perspective to marketing campaigns and helps businesses better understand generational values and preferences. It opens unique opportunities for niche markets that transcend traditional demographics.
Generational Communications at Work
For the first time in history, we have four generations at work in the American workforce. All are struggling to communicate and work together to produce results for business owners, managers and supervisors. Each generation comes to work with different values, ideas and ways of getting work done. Improving generational communication among your employees can improve productivity, turnover rates, recruitment and training costs, morale and job satisfaction.
Generational Customer Service Training
Not only are four generations working together, they are also consumers of goods and services. Regardless of what generation you are selling or providing service to, they all have the same expectation of quality customer service. What makes service delivery successful, is knowing the similarities and differences between generations and then communicating in ways that achieve mutual respect. Generational Customer Service Training debunks stereotypical myths about each generation. This program approaches each generational cohort with respect in order to achieve positive business results.
By understandng the fluidity of life stages, businesses can increase their success of customizing programs and services to buyers entering a new stage of their lives. A focus on life stages provides a fresh perspective to marketing campaigns and helps businesses better understand generational values and preferences. It opens unique opportunities for niche markets that transcend traditional demographics.
Generational Communications at Work
For the first time in history, we have four generations at work in the American workforce. All are struggling to communicate and work together to produce results for business owners, managers and supervisors. Each generation comes to work with different values, ideas and ways of getting work done. Improving generational communication among your employees can improve productivity, turnover rates, recruitment and training costs, morale and job satisfaction.
Generational Customer Service Training
Not only are four generations working together, they are also consumers of goods and services. Regardless of what generation you are selling or providing service to, they all have the same expectation of quality customer service. What makes service delivery successful, is knowing the similarities and differences between generations and then communicating in ways that achieve mutual respect. Generational Customer Service Training debunks stereotypical myths about each generation. This program approaches each generational cohort with respect in order to achieve positive business results.